Description

• Designed to measure reasons for not enrolling among individuals who expressed an interest in the college
• Includes items related to reasons for not enrolling, educational goals, personal circumstances, and demographics
• Additional information includes satisfaction with college contacts and information provided by the college, as well as, tuition costs, programs offered, and other college specific characteristics
• Dimensions commonly include:
• Customer service
• Financials
• Information
• Academic requirements
• Educational goals

Importance

• Identifies important factors related to the decision to not enroll
• Provides critical information for improving marketing materials such as brochures and catalogues
• Trend analysis can identify patterns among reasons for not enrolling
• Assessment of college contacts provides important information for building the relationship between the potential student and the college
  
  
  

SampleUnconvertedLeadsSurvey.pdf (Adobe PDF)